Everyone knows the name Rolex. The desirable timepiece has become a staple of the luxury image. The Rolex business is booming and it all has to do with an increase in demand. There are many reasons why Rolex is one of the most desirable brands. From its precision timekeeping to its versatile but sophisticated appearance, there are many reasons why many consider a Rolex a worthy investment. But before we go on about today’s value, we have to start at the beginning.
The Beginning of an Empire
Rolex was founded in 1905 by 24-year old Hans Wilsdorf. Hans started his foundation in London where they created a more precise timekeeping piece that the consumer could rely on. They turned to a Swiss watch makingcompany in Bienne that started the movement that would create a legacy. Hans wanted his watch company to be something easy to say and remember around the world and came up with Rolex.
In 1910, Rolex’s wristwatch was the first to receive the Swiss Certificate of Chronometric Precision from the Official Watch Rating Centre. Then in 1914, Key Observatory granted Rolex a class “A” precision certificate, cementing the idea that Rolex watches were as precise as one could get. In 1919, Rolex moved from its roots in London to Geneva to be in the hub of the watch industry.
The Early Years
In 1926, Rolex created the first water and dust proof watch and named it “Oyster” because of the hermetically sealed case that protected the movement. In 1931, Rolex created and patented the first ever self-winding movement that would one day be the standard for every automatic watch. The in 1945, Rolex created the Datejust. The Datejust had a Jubilee bracelet, fluted bezel, and the same perpetual movement but now had the date keeping capabilities.
Watches for the Masses
To celebrate the ascent of Rolex up Monut Everest in 1953, Rolex created the Oyster Perpetual Explorer to celebrate the victory. Then in 1953 the Submariner was created. It was the first divers watch to be able to go to a depth of 100 meters/10 ATM and had a rotating bezel so that divers would be able to keep track of their immersion time. Not only did Rolex create a watch for those who went below ground, they also created one for those who go well above it. Rolex produced the GMT-Master in 1955 that had a tone-tone bezel that marks, with a stark difference, daytime and nighttime hours. Then in 1956, Rolex created their iconic symbol of luxury with their Oyster Perpetual Day-Date, also known as the President. It was and still only available in 18K White or Yellow Gold or Platinum. It has the ability to tell Date and Day and comes set on a Presidential bracelet. Rolex didn’t just create watches for divers, pilots, and Presidents though; they also created for the scientific community. In 1956, Rolex introduced the Milgauss. The Milgauss was designed to be withstanding tool for the scientific community and was built to withstand magnetic fields up to 1,000 gauss. In 1957, Rolex created their first Ladies watch, known as the Lady-Datejust. It had all the precision of the Datejust, just sized down for a lady.
Many of Rolex’s signature watches came out in the 1960’s. In 1960, Rolex produced the Deep Sea Special that was created to be able to withstand the pressure of the Challenger Deep part of Mariana Trench and the watch was taken 37,800 below sea level as part of the Trieste dive. The Cosmograph Daytona was created in 1963 as a tool for endurance drivers with a tachymeter bezel and chronograph functions. Then last, but not least, the Sea-Dweller was created in 1967 for deep-sea divers. With a special helium escape valve and waterproof up to 610 meters, this diving watch was perfect for Deep-Sea divers.